Oh, you Malthusians, aren’t you clever? One child per human and carbon contributions are cut; that’s the solution to climate change!

Watching Uber's CEO panic, backtrack, apologize, and ultimately cave to some of #DeleteUber's demands has been a totally entertaining experience for boycotters everywhere.

The mass deletion of Uber accounts was not the most impactful element of the boycott; contrary to popular belief, the success of a boycott doesn't depend purely on a direct impact on profits. Boycotts are effective because they kick companies where it hurts: their brand image.